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Here to talk watches and have fun.


Homemade Watch Company Gran Lavoratrice
The modern world is a hectic place; every day we are overwhelmed with stimuli such as constant cell phone notifications, traffic jams, and the struggle of balancing short and long term goals. It is my humble opinion that our monkey brains have not fully evolved to keep pace with the day to day grind of modern life. We are highly adaptable to be sure, but all too often we find ourselves feeling overwhelmed, uncertain, and unable to be present in the moment. It can be helpful t
Bert Alexander
Nov 20, 2025


Ardio Caribe Review and Brand Experience
I'm going to start this review by saying that the microbrand space is extremely competitive in 2025 and there are a lot of brands offering quality watches at price points that are very competitive. There are a lot of design and material overlap between brands, and it is a lot harder for a smaller or newer company to stand out from the pack. However, I do believe that one of the biggest ways a brand can cultivate a following and truly elevate the brand experience is through a
Bert Alexander
Oct 17, 2025
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